Copywriting – my experience and skills

I’m a copywriter with over 20 years’ experience, originally working as a sub-editor on magazines such as Vogue and TV guides such as The Sun TV Guide, and more recently writing marketing material for clients such as London Sinfonietta, Public Interest News Foundation, IMEX and VisitBrighton (in conjunction with Harrison Agency).

Every client has their own story to tell, and their own distinct voice to tell it in. Part of my job is to find that story and develop that voice.

I believe writing with the right balance of warmth, authenticity, confidence and humility is the best way to engage an audience – regardless of industry. To connect with people, you need to be bold and write from the heart. Stepping away from a sales-focused tone can take a leap of faith, but trust me, it can work wonders…

What I do:

Copywriting
I write short- and long-form content for brochures, websites, email and social media marketing campaigns. From a multi-page print brochure to a social media carousel with pictures and super-imposed text, I draw on my human experience to come up with the right words in the right tone. Sounding polished and professional is a little too easy these days, while sounding human, relatable and authentic requires insight into the messy depths of the human psyche with all its complex and nuanced emotions.

Editing
I can update and strengthen existing material, from a light refresh to a complete makeover.

Tone of voice
I like to take the time to uncover a client’s personality, experience and ethos, and use those ingredients to grab their audience’s attention and make the right impression.

Proofreading
I make sure final copy is clean and as error-free as humanly possible.