Why I decided to self-publish, as told to The Guardian

Below is a link to my interview on The Guardian website. As part of their self-publishing showcase, I talk about my own self-publishing experience so far, from 10 years of slushpiles, literary agents and rejections to going it alone and finally, albeit slowly, getting somewhere. It was cathartic to say the least! I recommend all the other features in the series too.


OK, so I’m an indie author…

Nervous, unsure and doubtful

I launch my novels online

I’m guessing that selling one copy

could take a very long time


I join that dreaded Twitter thing

and tentatively start to tweet

I discover that people are friendly

supportive and rather sweet


It seems I’m an indie author now

so I must learn to promote myself

but without annoying other tweeters

in my bid to stand out on the shelf


I blog about writing and publishing

the highs and lows of the ride

sometimes people relate to my posts

which makes me feel warm inside


Little by little my sales creep up

and I feel like celebrating

after years of seeking a publishing deal

going indie is liberating


Still I’m just a novice at marketing

and I’m only a one-man-band

I’m tweeting, blogging and editing too

but I need to establish my ‘brand’


Women’s fiction – that’s definitely me

but I know that men like it too

I’m romantic comedy as well you see

but ballsy – not cringe-worthy goo


Mummy porn? Not me I’m afraid

though there’s an abundance of sparks a-flying

There’s drama a-plenty in my books

that’ll leave you laughing and crying


Beach reads is a good one, I’ll admit

as there’s sunshine and foreign soil

But my next one’s in Brighton in winter time

so is that another good label foiled?


All in all I’m just loving this journey

It’s amazing my books are being bought

I’m no longer seeking a publishing deal

But if you’re offering I’ll give it some thought

by Tasha Harrison, 2nd July 2012

An interview with chick lit author Nicola May

This week I’m interviewing Nicola May, successful self-published chick lit author of Star Fish, Working It Out and Better Together. Nicola embarked on her self-publishing journey by bringing out her first two novels in paperback. This is what she has to say about her experience so far.

You’ve self-published three novels: Working It Out, Better Together and Star Fish. Firstly, what led you to self-publish, and secondly, what led you to self-publish in paperback as opposed to in ebook format?

I tried for years to get published in the traditional way. I even had a reputable agent at one stage but it is very hard to get a publishing deal. It wasn’t until I got a letter from Hodder saying they hoped it wasn’t a big regret turning me down that I knew I was good enough to get my writing out to the wider world.

My dream was always to write a book that people could hold and read and I could see it on a bookshelf. Even now if I saw someone reading my book on a train I might faint with excitement. It hasn’t happened yet! I think that avid readers do still like to hold an actual book in their hands and the face-to-face contact at launches, signings etc is good for word-of-mouth marketing.

Being honest and I hate to say it out loud, it is actually far more cost effective to sell electronically only as overheads are minimal. I do see lots of authors following this route. My third novel Better Together has outsold both of my other novels on the Kindle as I haven’t printed this one. I am going to put my fourth novel in print due to popular demand from my readers but only a small run initially. I will of course put it on the Kindle too as it would be stupid not to. 

What have you done to market your books?

What haven’t I done to market my books! I have an author website (www.nicolamay.com), Facebook page (Nicola May) and Twitter account @nicolamay1. I have done local radio interviews talking about my self-publishing story and have had various articles in local papers, plus in WOMAN magazine. Star Fish was also hot read of the week in WOMAN magazine earlier this year. Plus, it has a full-page review in Horoscope magazine this month. I constantly sign at various Waterstones stores and get involved in local craft fairs and festivals.

What has self-publishing taught you about the publishing industry?

That it’s a hard industry to succeed in. Unless you have a bestseller you are not going to earn life-changing money and constant marketing is a must.

What would your top tips be to anyone contemplating self-publishing?

Be prepared to work VERY hard. Everyone aspires to be the next J.K. Rowling but it ain’t that easy. You and your books are a brand and successful, constant marketing is key to your success. Be nice to everyone you meet along the way. Keep writing and most importantly, be BOLD!

Are you working on a new novel? If so, when will we be able to buy it?

I am indeed, it is entitled The School Gates and I’m half way through. I am aiming for an autumn release. I haven’t got an exact date yet but follow me on Twitter and I will give regular updates. This is an exclusive book blurb just for you and your readers!

The School Gates by Nicola May

At 3.10 pm every weekday, parents gather at Featherstone Primary to collect their children. For a special few, the friendships forged at the school gates will see them through lives filled with drama, secrets and sorrows.

When Yummy Mummy Alana reveals the identity of her lovechild’s father, she doesn’t expect the consequences to be quite so extreme. Ex Czech au-pair Earth Mummy Dana finds happiness in her secret sideline, but really all she longs for is another child. Slummy Mummy Mo’s wife-beating husband leads her down a path she never thought possible, and Super Mummy Joan has to cope when life deals her a devastating blow. And what of Gay Daddy Gordon? Will he be able to juggle parenthood and cope with his broken heart at the same time?

Four very different mothers. One adorable dad. And the intertwining trials and tribulations that a year at the primary school gates brings.

Agents: masters of TLC (Tough Literary Criticism)

They take months to respond, and then it’s usually with an impersonal rejection. In the miraculous event that they like your MS enough to take you on, it’s still a gamble whether or not they’ll be able to sell your book to a publisher (see my previous post).

So, in this era of accessible-to-all self-publishing, are agents worth paying any attention to at all? The answer is yes. It is absolutely worth going through this process, even if, like me, you get all the way to being taken on, only to be released again, novel unsold. For while my agents were unable to sell my novels, they helped me to edit my work, to ‘sharpen’ it so that it was as good as it could be, and I’m very grateful for that.

For example, one of the areas that I needed to work on was pace of plot. In my first ever novel 12 years ago (which I haven’t put on Amazon because I don’t think it’s good enough), an agent I met with at the time pointed out that the beginning was strong, the end was strong, the characters were strong, but the middle of the story “sagged”. She was right. I had a lot of re-writing to do. Even though, despite the re-write, that agent decided not to take my novel on, it was a good exercise which I learned a lot from.

With Package Deal a few years later, my agent at the time suggested putting in an extra scene where the main character, Mia, has some kind of confrontation with her mother or her mother’s husband. I followed her advice. She was right, it added more tension in the build-up to the climax. She also suggested toning down Steve and Craig’s language. I deleted a few expletives here and there, but in doing so I could almost hear Steve and Craig shouting at me: “Give up swearing? Us? You must be fucking joking!”. They’re just not polite, what can I say? They’re real.

With Hot Property, and yet another agent, I was advised to lose 20,000 words. (My word count was over 100,000.) That was a challenge. I didn’t want to lose any of my precious words, but they had to go. Fortunately, as a sub-editor I’m used to axing copy, but when it’s your own copy, it’s a lot harder to detach! Also with Hot Property I was advised to change a risqué storyline to avoid “alienating readers”. I didn’t like this suggestion or agree with the reasoning behind it, but I did it anyway. And now that I’ve self-published, I haven’t changed it back to the way it was originally because it felt OK like that.

I was also given advice on presentation and layout, told to shorten the sections where Georgie is emailing her friend back in the UK and make them more “punchy”, and work more on each character’s voice so that they all sounded different and distinct. It was pointed out that my teenage character Sophia was a bit of a Nobby No-mates – wouldn’t she have some friends to hang out with? All these observations, whether I agreed with them or not, helped me look at my work more objectively, more carefully. The result was a better, stronger story.

So even though I’ve ended up self-publishing on Amazon, I’m still glad to have had the experience of working with a literary agent. It has definitely helped me improve my writing.

I’m currently editing my fourth novel (title TBC) and half-way through writing my fifth (working title Blown-Away Man). Now, while I’m editing, I try to bear in mind what an agent would say (even though I’ve currently got no plans to submit to one). But while I’m writing, I shut those voices out and listen to the characters. It’s their story, after all.

Are literary agents still the key to success?

I’ve touched on this issue before in my post Back on the shelf again, where I compared getting a literary agent to getting a new boyfriend. But I thought I’d revisit the subject, given that many writers today are asking themselves if they even need a literary agent anymore, now that self-publishing online is giving traditional publishing a run for its money.

When I first got a literary agent, I made the mistake of assuming I’d made it, that I was one teeny-tiny step away from getting a publishing deal. I’d been plucked from the slushpile and deemed worthy. I had an industry professional’s stamp of approval on my work. My self-esteem was lifted from the doubtful doldrums to heights it had never known.

But despite my agent’s total confidence that she would sell my novel Package Deal in a jiffy, she was unable to. ‘Not to worry,’ she said. ‘Go and write something else. No one gets their first novel published.’ Alas I was eight months’ pregnant with my first child at this point, and writing didn’t feature on my agenda for a while.

Cut to a few years later, and I’ve self-published Package Deal (against Agent One’s advice) in paperback format. I’ve got it into a few branches of Waterstones, and I’m getting a weeny bit of publicity. At this point I hadn’t embraced blogging, Twitter (don’t think it existed yet) or any other social media – not even Facebook – partly because I was knee-deep in nappies, and partly because I’m a bit of a luddite. In terms of marketing and sales I was going nowhere, but I wasn’t bothered because a new agent was interested in my next novel Hot Property.

However, I now knew that getting an agent didn’t necessarily lead to a deal. ‘What if you don’t manage to sell my book to a publisher?’ I asked Agent Two. ‘It’s not a case of if, but when,’ she said with the kind of uber-confidence I wish I’d been born with. I liked this woman, but I was a little wiser and so I kept my joy in check. I was just thankful to be back in with a chance.

Together with Agent Two’s guidance, I wrote several drafts of Hot Property. Each time I sent it back to her, there was something else she felt needed adjusting. I did whatever she suggested. I trusted her expertise. This went on for six months, a year, perhaps. Then she said, ‘How about you put Hot Property to one side for a while and write something else?’ This sounded familiar. I could only assume the economy was driving publishers to invest less and less in new authors and my book was in the saturated category of women’s fiction. Never mind. I had a new idea anyway.

I wrote a synopsis of my new idea and sent it to Agent Two. She asked me to change the characters’ ages, which I did, and eight months or so later, I’d written a new novel. After months of waiting for a response, she rejected it and soon after left the agency, leaving me high and dry. I don’t mind admitting that I cried. (Not in front of her, thankfully.)

A year goes by and, not quite knowing where to start again, with an increasing sense of the utter futility of trying to get a publishing deal, my husband finally persuaded me to stick my books on Amazon – after all, what’s the point of two perfectly decent commercial manuscripts sitting at home gathering dust?

They are now selling, slowly but surely. This month’s sales are up on last month’s, and last month’s are up on the previous month’s. I’ve waited a long time for the satisfaction of having total strangers buy my novels. If sales accelerate to a noticeable amount at some point, maybe I’ll approach an agent again. Or maybe I won’t. The nice thing is, my feelings of self-worth as a writer are no longer dependent on having an industry professional’s stamp of approval.

Back on the shelf again

Getting a literary agent is a bit like getting a boyfriend. The very first time he rings you up and asks you out, you do a few cartwheels, followed by a mad dance, followed by several days of singing in the rain and holding doors open for strangers. Your world is a happy place full of cherry blossom and rainbows. You’ve made it. Your dreams of literary success are coming true. Or so you think…

At first things are going great. He digs you. He likes your style. He thinks you’re smart, funny, going places. He takes your hand and says he can see a bright happy future together. He’s really looking forward to seeing you again. You skip to the bus stop in the rain, hold your umbrella above a stranger’s head, offer the bus driver your last Rolo. Life is so beautiful you could cry with joy.

A publishing deal is just around the corner. You imagine your novel lining the shelves of Smith’s and Waterstone’s (in the number one spot of course). You picture your books being bigged up in Heat magazine. You daydream about being interviewed for the broadsheet culture supplements, appearing on BBC News 24’s Meet The Author, and The Big One: selling your film rights to Brad Pitt, who’s your biggest fan and can’t wait to meet you in person.

But as time goes by, the honeymoon buzz starts to fade. He’s not gushing about you any more. He doesn’t reply to your emails in a hurry. The friends he couldn’t wait to introduce you to have just been really, really busy. Then he says it’s impossible to see into the future. You get the sense he’s not as in love with you as he once was. So you try harder to make him happy, do everything he asks you to do, without coming across as too much of a doormat and without making contact too often in case he thinks you’re starting to reek of desperation. Which you are.

Then one day, the end comes. Times are just so hard right now, he says. Harder than ever. It’s not you, it’s just the way it is. The timing is all wrong. He knows you’ll be snapped up one day and it’ll be his loss. He wishes you the best of luck in everything. You walk home in a teary blur. As you pass the corner shop you contemplate buying a packet of fags even though you haven’t smoked in years. That night you drown your sorrows and wonder how you could have ever deluded yourself that you were smart/funny/pretty enough to attract the likes of him. You’re just not good enough. Life’s a bitch. 

A few weeks go by and you pick yourself up and dust yourself off. It’s not the end of the world. You are not dying, so enough with the moping. You are good enough, you just need to up your game, hone your skills, and listen to your writing voice. Stop trying to write what you think he/she/they will like. It’s what you wrote without anyone else’s input that attracted him in the first place. Get back to your true authentic voice – the one you talk to your cat in when no one else is around.

And there you are, back at the beginning, no worse off than you were before, but older and wiser. You do this because you love it, because you can’t not do it. You’re a writer. You just keep on truckin’.